The Catholic Association of Latino Leaders (CALL), based in Los Angeles, CA, intended to establish a more solid identity for the organization in 2013 as a strategy for their goal achievements. That is why, since then, they bet to improve their annual conference look & feel.
That year, I was assigned to create the 6th Annual Conference's event branding, which included the logo design, illustration and color scheme. They were applied in postcards, conference guides, online promos, conference program and keynotes. The Conference design led to a rebound in the CALL's goals.