The Petersen Automotive Museum (Los Angeles, CA), proudly announced its reopening in 2017, which caused nothing less than a milestone in the evolution of the city's urban landscape. But the facade was not the only renovation. The museum would also premiere new installations and permanent exhibitions.
A year before the reopening, Dutch Monaco was assigned to design and develop several interactive modules throughout the exhibition halls. Among the experiential installations in which I had the privilege to design, I can highlight: Alternative Power, How We Grew Timeline Map and the Pixar's Cars Mechanical Institute exhibitions; Motorsports, Style, Assembly, Marketing and the Petersen Story Interactive Touchscreens.
January 29, 2016
Art Direction, Interactive Media, Animation, Visual Identity, UI/UX, Iconography