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Petersen Automotive Museum

Interactive Media

The Petersen Automotive Museum (Los Angeles, CA), proudly announced its reopening in 2017, which caused nothing less than a milestone in the evolution of the city's urban landscape. But the facade was not the only renovation. The museum would also premiere new installations and permanent exhibitions.

A year before the reopening, Dutch Monaco was assigned to design and develop several interactive modules throughout the exhibition halls. Among the experiential installations in which I had the privilege to design, I can highlight: Alternative Power, How We Grew Timeline Map and the Pixar's Cars Mechanical Institute exhibitions; Motorsports, Style, Assembly, Marketing and the Petersen Story Interactive Touchscreens.

  • Date

    January 29, 2016

  • Skills

    Art Direction, Interactive Media, Animation, Visual Identity, UI/UX, Iconography

  • Client

    Petersen Automotive Museum

  • Tags

    Animation, Art Direction, Automotive, Cars, Exhibitions, Installations, Interactive, Interactive Design, Interactive Media, Interactive Museums, Los Angeles, Museum, Petersen, Pixar, Touch Screens, United States, Visual Identity, Wilshire

  • Agency

    Dutch Monaco

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