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Pa’l Norte Virtual 2021

Character Design Concept Art Ilustration

Music and entertainment evolve. Pa’l Norte brings a new way to experience music and visuals within their first virtual festival in America.

The purpose for the graphic concept in the promotional poster was to convey an evolutionary rebirth. A journey guided by a character, a galactic monument who inspires us safeness in a new space, creating a momentum of fantastic experiences. The character — Lioness Gala — was inspired by some 1980s and 1990s animated series, movies, songs, and bands, such as Daft Punk, Silver Hawks, Tron, and ThunderCats.

  • Skills

    Digital Art, Character Design, Concept Art

  • Client

    Tecate Pa'l Norte / Apodaca Group

  • Tags

    Character Design, Concept Art, Digital Art, Digital Illustration

  • Creative Direction

    Tridente Brand Firm

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