Jungle Academy

Branding Character Design Package Product Design

Jungle Academy™ began as an online store for products aimed at young children. I handled the branding, character design, and conceptual development for four backpack models for preschoolers, as well as for 3D accessories, tags, and zipper pulls.

The characters were originally created for the iOS app 'Hide, Listen and Find'. Following a concept revamp, the startup sought to establish a colorful identity with an optimistic, contemporary, and fun vibe. The characters were redesigned as small animals that also serve as schoolmates. The product launch is part of a strategy to introduce these characters and the new California-based brand.