Jungle Academy

Branding Character Design Package Product Design

Jungle Academy™ is an online retail store of products for toddlers. I was assigned for the Branding design, character design and also the concept design of four backpack models for preschool kids, as well as volumetric accessories, label design and zippers.

The characters were originally created for the Hide, Listen and Find App for iOS. After a concept refresh, the startup was looking to create a colorful identity, with optimistic, contemporary and funny approach. The characters were redesigned as little animal kids, which are also schoolmates. The product commercialization is about a strategy to introduce these characters and the new trademark based in California.